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Programme

March 28th, 2013 (Day 1)
09:30 – 10:00	Registration. Welcome coffee.

Session 1.	IMPLEMENTATION 2.0. How to make social tools work for you business in the most efficient manner?

10:00 – 10:30	SPEECH: Social Organization as a competitive benefit. How do Enterprise 2.0 tools apply for strategic objectives of a company?

10:30 – 11:30	Round table: How to develop a strategy for corporate social network implementation, aimed at high business efficiency?
	What parameters should be considered while implementing a social network? Who should be in charge for developing a strategy? How to word aims of corporate network implementation? How to identify key KPIs of a corporate social network and use the data correctly? What should be the information architecture of an internal network like? How to integrate social tools with current company business processes? How to involve employees into a social network?

11:30 – 12:30	SPEECH: What social software opportunities do foreign companies use in their strategies?

12:30 – 12:45	Coffee-break

12:45 – 13:45	Round table: What social platforms for joint work does Russian business choose?
	Who is the main vendor of social paltforms at the Russian market? What are differences and benefits of these paltforms? Which criteria are to be observed while choosing a vendor and social software? What are the problems companies facing while inmplementing a social platform and how to minimise them?

13:45 – 14:15	SPEECH: Possibilities and ways to calculate ROI for business from social tools.

14:15 – 14:30	KEY FINDINGS AND QUESTIONS FROM THE AUDIENCE FOR SESSION 1 EXPERTS

14:30 – 15:30	Lunch

Session 2.	INVOLVEMENT 2.0. How do social commnications tools raise employees loyalty?

15:30 – 16:00	SPEECH: How to make people accept Enterprise 2.0 tools in a set corporate culture?

16:00 – 17:00	ROUND TABLE: How do social communications compliment traditional teambuilding methods?
	Are offline teambuilding methods sufficient for a modern company? How to combine efficiently offline and online social tools? How to introduce organically new communication tools into a set employees communication scheme? In which cases does gamification allow to raise employees involvement into social interaction?

17:00 – 17:30	SPEECH: Role and place of the «boss» in a social network. How does manager`s involvement boost employees involvement into social interaction?

17:30 – 18:00	SPEECH: How does employees involvement into social interaction within the company minimise the risk of negative feedback leak into the external environment?

18:00 – 18:15	KEY FINDINGS AND QUESTIONS FROM THE AUDIENCE FOR SESSION 2 EXPERTS

18:15	Wrap up. A glass of sparkling wine.


March 29th, 2013 (Day 2)

Session 3.	INTERACTION 2.0. How to activate employees potential at most and raise team work efficiency?

09:30 – 10:00	Morning coffee.

10:00 – 11:00	SPEECH: How to make a shift from nonsystemic implementation of social technologies into separate business processes to massive collaboration been live?

11:00 – 12:00	ROUND TABLE: Crowdsourcing in action: how to create communities for a specific business task on the base of a corporate network?
	How to word community aims and show to the participants value of their results for the company? How to identify competent employees able to solve a current task quickly within a regionally-dispersed company? How to get them involved into a project? How to manage a community, combining project and operational tasks? How to motivate and reward initiative employees?

12:00 – 12:15	Coffee-breaks

12:15 – 12:45	CASE STUDY: How to make the most of the available resources? Example of a crowdsourcing project with elements of gamification.

12:45 – 13:45	ROUND TABLE: How to build an environment motivating employees for innovations using social tools?
	How to identify and involve at most «implicit» employees competence? How to «make» employees share their ideas? How to identify a perspective idea, which may become the base for further innovations? How to involve employees on all levels into the best idea voting process? How to organise idea management cycle and bring it to implementation? How to foresee risks during innovations implementation timely?

13:45 – 14:00	KEY FINDINGS AND QUESTIONS FROM THE AUDIENCE FOR SESSION 3 EXPERTS

14:00 – 14:30	INTERACTIVE DIALOGUE WITH THE AUDIENCE: How to overcome obstacles on the way of a businees to Social Organization?

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